Stakeholder Engagement

• Established feedback and complaint channels including AP call center and mobile application.
• Social media platforms, such as Facebook page and company website.
• Customer satisfaction assessments.
• Networking and relationshipbuilding through activities organized for residents and customers.

• Delivering standardized highquality products that meet or exceed industry benchmarks.
• Creating improved quality of life through thoughtful integration with surrounding communities, ensuring accessibility and convenience, incorporating green spaces, and adhering to relevant regulatory requirements.
• Implementing robust personal data protection measures and security systems to prevent information breaches.
• Ensuring on-time product delivery to meet customer expectations and commitments.
• Prioritizing designs that emphasize usability, convenience, and safety for all residents.
• Utilizing materials suitable for local conditions, including environmentally friendly products and locally sourced materials.
• Consistently delivering responsiveness, reliability, attentiveness, assurance, appropriate adaptability, and high standards of hygiene across all customer touchpoints.
• Ensuring customers receive excellent value for their investment.
• Providing exceptional service throughout the customer journey, both pre-sale and post-purchase.
• Considering and addressing the diverse needs of all customers.

• Implemented AP LIVING SERVICE, a comprehensive after-sales service that addresses various lifestyle needs, providing residents with peace of mind, comfort, and convenience at AP properties 24 hours a day, including 24-hour fitness facilities, etc.
• Developed accommodations with accessibility features, including wheelchair-accessible rooms.
• Incorporated well-being elements throughout common areas, gardens, and residential spaces.
• Trained staff through AP Academy programs to strengthen personal presentation skills and customer communication capabilities, including Service Impact and SUPER LC PROGRAM initiatives, etc.
• Prioritized personal data protection policies and cybersecurity practices to safeguard customer information.
• Implemented CRM systems to track customer data throughout the purchase process, warranty period, and service lifecycle, enabling seamless service delivery across all customer-facing departments.
• Utilized artificial intelligence to guide LC in providing personalized and situationally appropriate customer service tailored to individual circumstances.
• Incorporated preventive design elements to mitigate potential issues and ensure building integrity, including drainage systems in hallways to prevent elevator shaft flooding and lightning protection systems in secure areas.
• Designed both common areas and private spaces based on actual customer interviews and needs analysis, featuring dedicated spaces for study, food delivery reception connected to dining areas with reheating facilities, and private working spaces within common areas.
• Implemented multi-stage quality inspection processes from construction through completion to ensure all products meet company standards.

• Implementation of technology to enhance service delivery, including Line OA for 24-hour customer convenience and product inquiries, AP LIVING SERVICE providing after-sales services that cater to all lifestyles to ensure residents feel secure, comfortable, and enjoy quality living at AP properties, and 24-hour fitness facilities.
• Development and implementation of data security and cybersecurity systems, including protection of customer personal data and privacy.
• Transparent pricing and promotional offers presented to customers.
• Delivery of standardized, high-quality products and services.
• Inclusive design considerations for residents, including wheelchair-accessible rooms and universal design ensuring all residents can access common areas.
• Well-being-focused design in common areas, gardens, and residential spaces.
• Employee training through AP Academy to enhance personality development and customer communication skills, including programs such as Service Impact and SUPER LC PROGRAM.
• Emphasis on personal data protection policies and cybersecurity practices.
• Organization of social and environmental activities with residents, including Neighbor Club projects and waste separation activities under the "Know Waste, No Waste" initiative.
• Transparent pricing and promotional offers presented to customers, including pricing displays on various websites.
• Energy-efficient design to help customers reduce common area expenses, including installation of solar panels.

1. Zero incidents of customer/ stakeholder data leakage, theft, or loss.
2. 100% completion of personal data protection training for all relevant employees covering protection measures for employees, customers, and business partners.
3. Development of at least 1 product innovation or service project for residents and customers.
4. Implementation of at least 1 technologydriven project to enhance quality of life for customers and residents.
5. Resident satisfaction rating of ≥ 70% for juristic person services.
6. Customer and resident satisfaction rating of ≥ 80% for call center services.
7. Resident satisfaction rating of ≥ 80% for Fix It (home repair) services.
8. Resident satisfaction

1. Zero incidents of customer/ stakeholder data leakage, theft, or loss.
2. 100% completion of personal data protection training for all relevant employees covering protection measures for employees, customers, and business partners.
3. Development of at least 1 product innovation or service project for residents and customers.
4. Implementation of at least 1 technologydriven project to enhance quality of life for customers and residents.
5. Resident satisfaction rating of ≥ 70% for juristic person services.
6. Customer and resident satisfaction rating of ≥ 80% for call center services.
7. Resident satisfaction rating of ≥ 80% for Fix It (home repair) services.
8. Resident satisfaction rating of ≥ 70% for Smart World App.

• Present initiatives through Business Group/Supply Chain Management.
• Conduct annual executivelevel meetings between management and key stakeholders at least once per year for mutual information exchange.
• Organize operational team communication sessions for information exchange at least twice per year.
• Facilitate communication for feedback and complaints through email and telephone.
• Conduct training sessions for knowledge sharing and exchange.
• Conduct annual stakeholder opinion surveys.

• The company has efficient construction procedures that reduce overall losses.
• There is a fair, transparent, and accountable procurement and hiring process.
• We grow our businesses together.
• We participate in developing construction guidelines to prevent construction-related problems.
• We share information and market conditions regarding real estate business, construction, and building materials to align business perspectives.
• We exchange and share technical knowledge in real estate, construction, and building material selection.

• Mock-up Site Walk: Survey and analyze collaborative work processes in sample houses or rooms to identify work approaches that need improvement to reduce potential rework items in the future, in cooperation with partners.
• Communicate to establish understanding and obtain signed acknowledgment of the partner code of conduct guidelines.
• Prepare and regularly present quality assessment results for work performed with projects, both horizontal and vertical developments, to partners.
• Establish channels for contractors who need to address recurring problems to propose solutions, in order to find conclusions and joint problem-solving methods through design thinking processes.
• Maintain communication channels for receiving suggestions and complaints via email and telephone.
• Hold regular meetings and communications to update situations with partners and contractors consistently.

• Material price guarantee program for project contractors.
• Organization of training sessions for knowledge exchange and sharing, such as water pump installation with Mitsubishi Electric, preparation for pre-ceiling closure inspection, Quality Tune Up, etc.
• Support for business partners and contractors to operate transparently and join the Thai Private Sector Collective Action Against Corruption (CAC).
• Communication of Supplier Code of Conduct (SCOC).
• Preparation of clear bidding documents to ensure all bidders can submit proposals based on the same information.
• Development of a sustainable procurement framework comprising supplier selection, risk assessment, and supplier auditing, as well as supplier development and capacity building.
• Promotion of Shop Drawing documentation on BIM systems to ensure all contractors, project managers, and project owners share the same vision, reduce conflicts, and help contractors implement more accurate Purchasing & Inventory systems.
• Collection of defect data from various work sites to share information with other sites for collaborative learning and improvement of construction quality standards.
• Conducting annual opinion surveys.

1. Communicate the Code of Conduct for Business Partners to 100% of partners.
2. Process payments to business partners within 30 days.
3. Complete 100% ESG risk assessment of new suppliers according to sustainable business criteria by 2024.
4. Ensure 100% of new suppliers receive ESG engagement assessment in 2024.
5. Support business partners in joining the anti-corruption coalition network by 2024.

1. Successfully communicated the Code of Conduct for Business Partners to 100% of partners.
2. Processed payments to business partners within 23 days.
3. Completed 100% ESG risk assessment of new suppliers according to sustainable business criteria.
4. Ensured 100% of new suppliers received ESG engagement assessment in 2024.
5. Supported business partners in joining the coalition network against corruption, bribery, and malpractice, receiving the CAC CHANGE AGENT award in 2024.

• AP Nexterday Talk to allow CEO and MD to communicate business direction, update company situations, and reinforce direction to employees twice a year (according to real estate performance reporting cycles).
• Channels for receiving reports from employees and executives, such as conflicts of interest, inappropriate social media usage, etc.
• Monthly meetings.
• Annual Employee EngagementSurvey.
• Arrangement of annual visits to employees at offices or development projects.
• "Sibling Zoom Conversations" activity, providing opportunities for employees at all levels to register and participate in direct experience exchanges regarding culture, direction, work challenges, and lifestyle recommendations in a mentorship format with the CEO and MD, held monthly (online method).
• "Circle Share" gatherings for employees who previously participated in "Sibling Zoom Conversations" who may still have questions about working the AP Way and want to return for further discussion under topics such as: how to handle AP's direction and challenges, professional work approaches, how to be good problem solvers, recommendations for creating a good life of one's choosing, etc., with the CEO and MD, held twice a year in mid-year and year-end (face-to-face).

• Flexible work arrangements.
• Data security systems.
• Modern innovation and technology.
• Job security and career advancement opportunities.
• Attracting talented employees to the organization to build a more capable team.
• Appropriate compensation and benefits.
• Respect for rights and fair treatment.
• Opportunities for higher education while working.
• Clear action plans for handling various current situations.
• Work environment management with consideration for occupational health and safety.
• Provision of additional employee benefits, such as support for exercise and health, cost of living allowances, life insurance, annual health check-ups, holidays, etc.

• Lunch Meetings with MD/CEO for executives.
• Development of KPIs that reflect employee performance.
• Provision of comprehensive training programs in all formats including onsite, online, and onboarding to prepare and enhance employee knowledge and capabilities to consistently meet business requirements.
• Organization of annual training and review of compliance with code of conduct and anticorruption policies.
• Development of applications to increase convenience for employees.
• Establishment of company regulations, policies, and human resource practices that comply with relevant laws and facilitate employees' daily lives.
• Implementation of human rights policies, conducting thorough human rights due diligence, and monitoring related issues.
• Promotion of career advancement for employees within the organization and determination of appropriate compensation and other benefits.
• Creation of curricula to promote and develop potential for employees in each department.
• Conducting employee engagement surveys and annual performance evaluations.
• Improvement of work environments for appropriateness, along with providing activities that promote health and well-being.
• Organization of activities that encourage employee participation across all organizational departments.
• Establishment of suggestion and complaint channels.
• Implementation of projects to promote social responsibility, sustainable development, and fostering good relationships among employees.
• Organization of annual activities based on feedback from all employees to ensure alignment with their preferences, such as New Year celebrations and annual company trips.

The company takes care of employees under the AP DIRECTION & 3 STRATEGIES, aligning with employee needs:

• Compensation, Benefits, Quality of Life, and Work Environment: Review and provide responsive health benefits, such as supporting exercise club activities, providing massage services to relieve fatigue from extended work hours, promoting health insurance for employees' families, and appropriately communicating with employees regarding compensation matters.
• Development and Advancement: Organizing employee training to develop work potential, such as the SE Intelligent Program to prepare for professional Project Manager roles, AP Welcome Home, Outward Mindset, CORE Teamwork, and improving physical and mental wellbeing through activities like transforming Burnout into Balance and changing thought processes to turn problems into opportunities through Growth Mindset, as well as promoting career advancement.
• Work Processes: Consistently developing work systems to facilitate development, such as KATTY AI, a personal assistant for AP staff designed to provide consultation and sales guidance to LC and LCM to make their work easier.
• Organizing activities to promote employee participation, such as donating unused items through sharing platforms, etc.

1. Engagement Score ≥ 70%.
2. Average employee training hours not less than 16 hours/person/year.
3. Employee satisfaction with training courses greater than 90%.
4. Zero labor disputes (cases).

1. Engagement Score 74%.
2. Average employee training hours X hours/ person/year.
3. Employee satisfaction with training courses 90%.
4. Zero labor disputes (cases).

• Organizing Annual General Meetings and Extraordinary General Meetings of Shareholders.
• Conducting investor relations activities, site visits, and regular participation in Road Shows.
• Organizing quarterly analyst meetings.
• Conducting meetings and communications with financial institutions and bondholders to secure funding sources and provide business status information.
• Annual reports and sustainability reports.
• Updating essential information for investors through the company website (https://investor.apthai.com).
• Investor relations contact channels.

• Clear strategies and vision aligned with good governance principles and sustainability considerations.
• Environmental, social, and governance (ESG) factors are incorporated into strategy development.
• Responding to climate change issues, such as waste management and greenhouse gas emission reduction.
• Human rights, safety, and occupational health considerations.
• Good, transparent, and auditable corporate governance
• Effective risk management and crisis management.
• Effective liquidity management.
• Efficient communication with shareholders, investors, and creditors.
• Accurate, complete, and accessible information disclosure.
• Strong operating performance and worthwhile investment returns.

• Preparation of annual reports and sustainability reports.
• Continuous development and improvement of policies and practices related to good corporate governance.
• Collaboration with financial institutions to explore financial opportunities related to Environmental, Social, and Governance (ESG) performance.
• Commitment to sustainable development, including response to climate change issues.
• Human rights risk assessment in business processes.
• Certified membership of the Thai Institute of Directors Association (CAC) as a collaborative approach to combat corruption in the private sector.
• Regular preparation of risk management plans and progress reports on risk management.
• Transparent and timely disclosure of company information through the Stock Exchange of Thailand and other channels, including the company website.
• Delivering strong operating performance and dividend payments when feasible, managing liquidity, and debt repayment.

• Transparent and consistent communication with shareholders and investors.
• Delivered strong operating performance and dividend payments for the 2024 fiscal year while maintaining liquidity management and debt repayment capabilities.
• Organized the 2024 Annual General Meeting of Shareholders and received 5-coin "Excellent, Exemplary" rating on the AGM Checklist assessment from the Thai Investors Association for consecutive years.
• Received CAC CHANGE AGENT 2024 certification from the Thai Institute of Directors Association, reflecting the expansion of transparent business networks to business partners.
• No personal data breaches (PDPA) of investors/shareholders occurred.
• Conducted 6 domestic roadshow activities.
• Organized quarterly analyst.

1. Regular organization of investor relations activities, company visits, and participation in Road Shows.
2. Holding analyst meetings every quarter.
3. Updates of necessary information for investors.
4. Receiving awards in IR and sustainability.
5. No reports of complaints regarding ethical misconduct, violations of corporate business ethics, and corruption.

1. Participated in 6 domestic Road Shows and 22 investor meetings.
2. Organized 4 securities analyst meetings.
3. Regularly updated news through the company website https://investor.apthai.com.
4. Received awards in 2024:

   - Best CEO, Outstanding CFO, and Outstanding IR awards from the Investment Analysts Association (IAA)

   - Maintained corporate credit rating of A with stable outlook from TRIS Rating for the second consecutive year

   - SET ESG Rating 2024 at AA level

   - CAC Change Agent, CGR Checklist with 5-star rating, AGM Checklist with 5-coin rating

5. No reports of complaints regarding ethical misconduct, violations of corporate business ethics, and corruption.

• Monthly meetings and joint information sharing.
• Company activities, social activities, and sustainable development projects.
• Annual opinion surveys.
• Knowledge exchange for business development and innovation of new products and services.
• Regular preparation of growth performance reports for joint business operations.

• Product quality that meets customer needs.
• Joint development, improvement, and responsibility for environmental and social aspects for sustainable growth and development.
• Adherence to business ethics, strategic leadership, and long-term business partnerships.
• Ready-to-use operating systems coupled with good brand reputation building.
• Fair and transparent procurement practices.
• Attractive and appropriate compensation based on performance.
• Sustainable value creation and collaboration.
• Timely payment of wages and compensation.
• Prevention of serious incidents that could cause business disruption and impact on communities and society.
• Creating shared business value and benefits.

• Training courses related to product quality development through AP Academy programs.
• Knowledge training to develop personnel for operational efficiency and readiness.
• Review and exchange of opinions to initiate value-creating projects.
• Joint development of product innovation knowledge and sharing of ideas from both domestic and international sources for application to products, new product design, or applications not yet found in the Thai market.
• Effective communication.
• Joint meetings to clarify progress and issues encountered in each project for better understanding and smooth collaboration.

• Delivering strong operating performance.
• No reported complaints regarding violations of organizational ethics, business ethics, or corruption.
• Joint product development, such as designing energy-efficient common areas in high-rise projects.
• Participation as a working group member in sustainable development initiatives.
• Joint provision of opportunities to society, such as initiating and participating in integrating environmental activities with Neighbor Club activities to communicate environmental awareness to customer groups, AP Open House projects, etc.

1. 11 joint venture projects in 2024.

1. 11 joint venture projects in 2024.

• Press conferences, interviews, public relations, and media meetings.
• Multi-channel communication both online and offline methods.

• Maintaining good relationships with the media.
• Clear operational direction and strategy.
• Enabling media to communicate accurately and timely to the public.
• Serious and continuous engagement with media through various activities.

• Regular media meetings.
• Inviting media to visit operations or various activities.
• Building confidence that presented information is transparent and accurate.
• Exchanging opinions for mutual development through all appropriate channels.
• Supporting media academic activities based on professional ethics.

• Regular media meetings including participation in various activities and occasions.
• Providing accurate and complete information.
• Exchanging opinions for mutual development through all appropriate channels.
• Supporting media academic activities based on professional ethics.

1. News disseminated through print and online media.
2. Information communicated accurately.

1. Consistent coverage of organizational news across various media outlets, demonstrating appropriate media relations management.
2. News and information disseminated accurately and comprehensively.