Employee Capacity Development
Goals
Continuously increase training hours for all employees (online and offline methods)
New employees must complete the Onboarding – Functional course
AP Academy potential development courses has been receiving excellent satisfaction scores from all participants continuously every year
Focus on developing management-level employees and above are receiving in-depth skill development in Outward Mindset and Design Thinking and they can apply them for working
Performance Highlights
Our Commitment
AP Thailand prioritizes human capital development, believing that personnel are the heart of the company. The company aims to create an environment that promotes employee learning and growth through comprehensive training programs at all levels, from technical skills and leadership to strategic thinking.
To ensure employees are ready to face changes and can drive innovation, AP Thailand supports work-life balance while promoting diversity and equality in the organization, including developing skills of labors within the supply chain to elevate real estate industry standards. The company is committed to creating a quality and competitive workforce system to enhance sustainable growth and efficiently accommodate future changes.
Supporting the SDGs Goals
Stakeholders Directly Impacted
Challenges and Opportunities
Employees are a vital resource for driving sustainable business growth. However, the world is currently facing rapid changes filled with vulnerability, anxiety, irrationality, and uncertainty. These factors affect work patterns and organizational personnel expectations, including accelerating changes in economics, technology, and consumer behavior in Thailand's real estate industry.
The main challenge is competing to attract and retain talented personnel amidst a workforce that increasingly demands work flexibility, skilled labor shortages in specialized fields, and changing skills necessary for the future. Digital technologies such as Artificial Intelligence (AI) and automation systems are causing market-demanded skills to change rapidly. Additionally, social and environmental changes are driving the company to reflect on sustainability and social responsibility factors in human resource management.
However, an important opportunity that arises is the implementation of sustainable human resource development approaches. The objective is to create a learning culture and develop employees’ skills that can adapt to change. The company can design learning approaches that address the new world through Re-Learn processes, re-skilling, and building resilience. Additionally, public-private cooperation, including technology that facilitates learning and remote work, presents significant opportunities for creating a quality and competitive workforce in the market. AP Thailand recognizes these changes and aims to develop human resource development strategies to align with labor market demands, while creating an environment that supports personnel growth alongside the organization in a stable and sustainable manner.
Management Approach and Value Creation
AP Thailand has established clear strategies and action plans for human resource development, focusing on creating an organizational culture that promotes learning and innovation. The company provides diverse training and skill development programs to enable employees to adapt and grow in their careers. Additionally, clear career growth paths are established to enhance employee engagement and job satisfaction.
From implementing these strategies, the company can create value for the environment, society, and stakeholders by developing quality personnel who are socially responsible. This enables the company to efficiently respond to customer needs and enhance long-term organizational sustainability.
Management
AP Thailand operates human capital development under the organizational strategic framework “AP Direction & 3 Strategies” that aims to build strength from within, focusing on 3 main approaches:
These approaches reflect AP Thailand's commitment to enhancing personnel capabilities to create sustainable value for the company, society, and stakeholders.
Comprehensive Employee Training and Development
AP Thailand is committed to systematic employee capability development at all levels through AP Academy, which is Thailand’s first comprehensive learning center in the real estate business. The academy offers courses covering everything from design and construction to sales and real estate management, emphasizing essential skills such as Leadership and Soft Skills necessary for working in the modern world.
Under AP Academy, the continuously developed curriculum consists of 2 main parts:
Continuous Development
AP Thailand operates continuous human capital development. In 2024, the company organized a total of 130 internal training courses and supported an additional 80 external training courses, totaling 210 training courses. These covered various formats including Classroom, Workshop, Virtual Classroom, and online systems through the "AP PLEARN" platform, with a total of 4,489 participants and a total budget of over 11.45 million baht. Additionally, there were 4,438 participants who joined learning through the AP PLEARN system, representing an investment value of 2.53 million baht.
In 2024, AP advanced the Development Program project by focusing on developing in-depth capabilities for employees at all levels, including the Senior LC Development Program with a 12-month training duration focusing on developing Business Mindset, Leadership, and Team Management skills. The Design Thinking program develops behavioral work practices that focus on process improvement and innovative thinking, and for employees to demonstrate the ability to analyze and deeply understand customer needs. OUTWARD MINDSET program is the program that creates a culture of developing efficient human capability and reduces conflict in the organization.
